December 2004 – Washington, DC – Dean Creative crafted a new strategic positioning and brochure for Potowmack Landing restaurant in Alexandria, VA. The new theme: Potowmack Landing. Where your senses soar. This idea leveraged the restaurant’s key waterfront location and expansive view of the Potomac River, the ambience of airplanes landing and taking off from Reagan National Airport, as well as the delectable sight and aroma of fine food served at the restaurant.

November 2003 – Washington, DC – Dean Creative generated copy and creative concepts in a variety of projects for the American Psychological Association (APA). Creative elements included several ads, a pocket brochure with a variety of custom inserts, and a comprehensive direct mail campaign. Brian has experience writing for a wide variety of associations and trade organizations including the AMA, ASAE, API, and the AP.  

April 2002 – Alexandria, VA – Dean Creative partnered with area ad agency Williams Whittle Associates to create a national campaign for Precision Tune Auto Care (PTAC). This highly visible work includes 5 TV spots, 9 radio spots, a range of print ads, outdoor, and FSIs. This is the first major advertising push from PTAC in many years. The campaign features the adventures of Precision Man – a half man / half machine who rescues stranded motorists in many of humorous situations. The television spots have modern animation. And the radio campaign has many colorful character voices. Copywriter Brian Dean performed a…

November 2001 – Alexandria, VA – Dean Creative wrote and produced a national advertising campaign for “Trusted Choice” – the new insurance brand of the Independent Insurance Agents of America. The new creative work features animation set to an audio track of colorful consumers of insurance and fun sound effects. The corresponding radio campaign leverages the audio tracks from television for even more synergy. Dean partnered with ad agency Williams Whittle Associates to create the campaign.  

November 2000 – Alexandria, VA – Freelance copywriter Brian Dean is writing a radio and print campaign for Doctors Hospital in Washington, DC. Brian has extensive health care experience including Sharon Regional Health System, University of Pittsburgh Medical Center, and Trumbull Memorial Hospital.