2004 News Archive for Dean Creative

By November 13, 2014Agency News
December 2004 – Washington, DC – Dean Creative crafted a new strategic positioning and brochure for Potowmack Landing restaurant in Alexandria, VA. The new theme: Potowmack Landing. Where your senses soar. This idea leveraged the restaurant’s key waterfront location and expansive view of the Potomac River, the ambience of airplanes landing and taking off from Reagan National Airport, as well as the delectable sight and aroma of fine food served at the restaurant.


October 2004 – Washington, DC – Dean Creative helped create new campaign for a leading professional association in Washington, DC, The Carpet & Rug Institute (CRI). Senior Copywriter Brian Dean wrote concepts and copy for print ads, direct mail, member letters and web pages for a new product launch. The campaign targets CRI members and promotes the many benefits of carpets and rugs in commercial and residential settings.


September 2004 – Washington, DC – Dean Creative supplied marketing strategy and creative development for a new advertising campaign for the US Air Force Reserve. The campaign was designed to target Latinos in the US who are seeking a challenging and secure future. Brian Dean served as copywriter and co-creative director for the presentation.


July 2004 – Alexandria, VA – Dean Creative produced a corporate brochure for new client Starwalker Group, an international asset manager. This high-end 12-page piece will be sent to major corporations in Japan, Korea, Hong Kong, China, Russia, Paris, the UK and the USA. Dean Creative supervised the entire project, from copywriting and graphic design, to production and printing. To see the work visit our portfolio — then use the blue box to sort by branding.


May 2004 – Rockville, MD – Dean Creative supplied creative concepts and copy in an ad campaign for the Novick Group, an insurance brokerage firm specializing in nonprofit insurance. Dean partnered with design firm Vizual, Inc., of Herndon, VA, to create the five ads. Brian Dean, principal of Dean Creative said, “Recently, insurance was ranked ‘the most ignored’ category of advertising in the US – across all products and services. So, it was key to deliver attention-grabbing work.” The ads will appear in Association Management, Meetings, and ASAE News.


April 2004 – Springfield, VA – Dean Creative recently provided concepts and copywriting for a Pocket folder brochure for Tower-Davis Electric. This was the first large-scale marketing effort for the electrical contractor. Freelance copywriter Brian Dean has vast experience in marketing power companies and related industries. Past experience in energy includes print advertising campaigns for American Electric Power, Union Electric, Solena Group, and Equitable Energy.


April 2004 – Reston, VA – Dean Creative wrote a corporate brochure for Windsor Group, a leading DC investment bank. This was yet another financial services project for copywriter Brian Dean, who has a wealth of experience in the field. Dean has written campaigns for banks like FirstMerit Bank, National City Bank, Pennsylvania Capital Bank and US Airways Federal Credit Union.


March 2004 – Austin, TX – Dean Creative wrote a new direct mail package for the Texas State Rifle Association. The mailing will target members for donations to fund election-year lobbying, as well as community education.


January 2004 – Washington, DC – Dean Creative helped produce a variety of marketing pieces for GW Solutions, a promotional division of the George Washington University. Creative elements included radio, print ads, direct mail and internal communications. Dean has plenty of experience with marketing universities.


Dean Creative is a boutique print and digital advertising agency in Los Angeles, CA with a satellite location in Washington, DC. The agency’s creative partners all have decades of experience in marketing and branding. Each member of the team is an independent freelancer, yet we all work together to serve clients more creatively and cost-effectively. Dean Creative serves clients on both coasts in entertainment, high-tech, healthcare, sports marketing, associations, nonprofits, and more. The founder is Brian Dean, freelance creative director and copywriter. The Co-owner is Peggy Kearns Dean, a senior copywriter, editor, and proofreader. Other partners include freelancers in brand strategy, graphic design, art direction, videography, web development, social media, and web marketing. Dean Creative began in spring 2000 by Brian Dean as a freelance copywriting service in Alexandria, VA (in metropolitan Washington, DC). Soon, Dean partnered with other freelancers to provide creative services to advertising agencies, design firms, businesses, and nonprofits that need senior creative support. In 2011, Dean Creative relocated to southern California. Today, the firm is based in Redondo Beach in the south bay of Los Angeles. Learn more at deancreative.com.

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