2002 News Archive for Dean Creative

By December 28, 2014Agency News
April 2002 – Alexandria, VA – Dean Creative partnered with area ad agency Williams Whittle Associates to create a national campaign for Precision Tune Auto Care (PTAC). This highly visible work includes 5 TV spots, 9 radio spots, a range of print ads, outdoor, and FSIs. This is the first major advertising push from PTAC in many years. The campaign features the adventures of Precision Man – a half man / half machine who rescues stranded motorists in many of humorous situations. The television spots have modern animation. And the radio campaign has many colorful character voices. Copywriter Brian Dean performed a total of 5 character voices including the hero, Precision Man. “This is the most fun I’ve ever had in the advertising business”, said Brian. “The Creative Director and I presented this campaign live in person, and we acted out all the characters. And, working in the studio to produce the TV and radio was exhausting and exhilarating—all at once.” To listen to these fun radio spots, visit our radio portfolio.


February 2002 – Arlington, VA – Copywriter Brian Dean wrote a series of brochures for Charles E. Smith, the leading real estate developer in the Washington DC region. The collateral promoted various local properties for prospective renters. The assignment called for branding each major property with its own tagline. Brian Dean written copy for a variety of real estate clients including Toll Brothers, Valcourt, Guardian Realty Investors, and RealGrade.com.


January 2002 – Alexandria, VA – Writer / Producer Brian Dean partnered with agency Williams Whittle to write and produce a humorous radio campaign for RealGrade.com, an online service that helps you find a real estate agent. The spots were “virtually produced” in Alexandria using an ISDN Internet connection to  work with Virginia Beach audio recording studio, EarWorks. Brian has written and produced over 200 radio commercials in his career, many of which have won local and national awards.


Dean Creative is a boutique print and digital advertising agency in Los Angeles, CA with a satellite location in Washington, DC. The agency’s creative partners all have decades of experience in marketing and branding. Each member of the team is an independent freelancer, yet we all work together to serve clients more creatively and cost-effectively. Dean Creative serves clients on both coasts in entertainment, high-tech, healthcare, sports marketing, associations, nonprofits, and more. The founder is Brian Dean, freelance creative director and copywriter. The Co-owner is Peggy Kearns Dean, a senior copywriter, editor, and proofreader. Other partners include freelancers in brand strategy, graphic design, art direction, videography, web development, social media, and web marketing. Dean Creative began in spring 2000 by Brian Dean as a freelance copywriting service in Alexandria, VA (in metropolitan Washington, DC). Soon, Dean partnered with other freelancers to provide creative services to advertising agencies, design firms, businesses, and nonprofits that need senior creative support. In 2011, Dean Creative relocated to southern California. Today, the firm is based in Redondo Beach in the south bay of Los Angeles. Learn more at deancreative.com.

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