2003 News Archive for Dean Creative
November 2003 – Washington, DC – Dean Creative generated copy and creative concepts in a variety of projects for the American Psychological Association (APA). Creative elements included several ads, a pocket brochure with a variety of custom inserts, and a comprehensive direct mail campaign. Brian has experience writing for a wide variety of associations and trade organizations including the AMA, ASAE, API, and the AP.
September 2003 – Rockville, TX – Dean Creative partnered with Vizual, Inc. to create a new Web site and corporate brochure for LCN Wireless Broadband. LCN is a leading telecommunications provider specializing in microwave technology that enables communications to remote locations. Senior Copywriter Brian Dean supplied creative positioning, concepts and copy for this campaign. Brian has extensive experience writing websites, especially for companies in the wireless and telecommunications industries.
July 2003 – Alexandria, VA – Dean Creative partnered with advertising agency MAYA DC to develop a print advertising campaign for insurance company AmeriGroup that targets the hispanic market. The print advertisements feature photographs of children engaging in sports or play with hand-drawn safety devices in light blue — the AmeriGroup brand color. The campaign is a reminder that kids often don’t wear protection and oftentimes they’ll even avoid wearing the protective devices you buy them, such as a helmet. That’s where exceptional health insurance protection from AmeriGroup comes in. One ad features a boy swimming with hand-drawn floaties and a headline that says, “We’re the floaties he should be wearing.” All ads in this campaign reinforce to Latino consumers how having AmeriGroup insurance is akin to having extra layer of protection for your children—especially when you cannot always monitor them 24/7.
ABOUT DEAN CREATIVE:
Dean Creative is a boutique print and digital advertising agency in Los Angeles, CA with a satellite location in Washington, DC. The agency’s creative partners all have decades of experience in marketing and branding. Each member of the team is an independent freelancer, yet we all work together to serve clients more creatively and cost-effectively. Dean Creative serves clients on both coasts in entertainment, high-tech, healthcare, sports marketing, associations, nonprofits, and more. The founder is Brian Dean, freelance creative director and copywriter. The Co-owner is Peggy Kearns Dean, a senior copywriter, editor, and proofreader. Other partners include freelancers in brand strategy, graphic design, art direction, videography, web development, social media, and web marketing. Dean Creative began in spring 2000 by Brian Dean as a freelance copywriting service in Alexandria, VA (in metropolitan Washington, DC). Soon, Dean partnered with other freelancers to provide creative services to advertising agencies, design firms, businesses, and nonprofits that need senior creative support. In 2011, Dean Creative relocated to southern California. Today, the firm is based in Redondo Beach in the south bay of Los Angeles. Learn more at deancreative.com.
