New Creative trade show booth design for Zarc International

By February 15, 2015Creative Print

New creative trade show booth design for Zarc

Dean Creative partnered with S2 Design Lab in Austin, Texas to create a bold, in-your face-trade show booth. The booth design is for Zarc International, maker of military-grade pepper spray. The booth design was created for law enforcement trade shows and features unsavory characters resisting arrest. On the heels of the Ferguson, Mo riots, it is increasingly important for law enforcement to seek less lethal ways to restrain violent actors. The display also touts the headline “Resistance Resolved”, which speaks the language of law enforcement. The line is intentionally short and sweet to reflect how fast and easy it is to use Zarc products and stop aggressive actors.

Design by Don Summers Jr.

Copy by Peggy Dean and Brian Dean

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