New creative trade show booth design for Zarc Dean Creative partnered with S2 Design Lab in Austin, Texas to create a bold, in-your face-trade show booth. The booth design is for Zarc International, maker of military-grade pepper spray. The booth design was created for law enforcement trade shows and features unsavory characters resisting arrest. On the heels of the Ferguson, Mo riots, it is increasingly important for law enforcement to seek less lethal ways to restrain violent actors. The display also touts the headline “Resistance Resolved”, which speaks the language of law enforcement. The line is intentionally short and sweet to reflect how fast…
Creative political advertising in DC: which ad would you choose? Two bold options for a Washington, DC printing services firm.
October 1, 2014 — Dean Creative partnered with S2 Design Lab in Austin, TX to develop creative political advertising in DC. The assignment: a tabloid color print ad for McArdle Solutions, a printing, communications, and marketing services company. The print ad will run during the fall election season in 2014. The ad will be placed in Washington, DC government and political publications such as Hill Rag. Copywriters Peggy and Brian Dean worked closely with Art Director Don Summers to develop five bold, creative solutions. Two of them—the short list of choices for the client—are included here.