2005 News Archive for Dean Creative

By December 13, 2014Agency News
December 2005 – Washington, DC – Dean Creative was hired to write, design and produce the annual report for the Armed Forces Retirement Home (AFRH). The report theme is: “The Strength to Endure.” The book honors the resiliency of the Home’s Gulfport, MS residents the wake of Hurricane Katrina. And it salutes the fortitude of DC residents who endured tornado-like summer storms and welcomed the Gulfport refugees who were transferred here.


November 2005 – Washington, DC – Dean Creative partnered with MAYA DC to help write and produce a new radio spot for the DC Water and Sewer Authority (WASA). The spot targets the Latino market and will be produced in both English and Spanish in order to air on Spanish radio stations. The commercial ties in with football season featuring three rather unconventional sports fans getting ready to watch a big game. Brian Dean also served as a voice talent, performing one main character role and the sign-off Announcer. MAYA DC is the leading Washington-area Hispanic marketing agency.


October 2005 – Alexandria, VA – Dean Creative was hired to write new taglines, concepts and print advertising copy for two new television specials for PBS. The new campaigns will promote two original specials, “Country Boys” and “Las Vegas: an unconventional history.” Brian Dean partnered with several senior creative directors at PBS to generate concepts and give each series a unique and memorable brand identity.


September 2005 – Rockville, MD – Dean Creative launched a new branding campaign for The Center for Organizational Excellence ¬– a top government contractor specializing in Organizational Effectiveness (OE). This extensive campaign includes a new marketing kit (pocket folder, corporate brochure and customized product inserts) plus a new logo, stationery system, software product brochure, website and trade show booth design. See the new brand at www.center4oe.com. This marks the third major branding campaign Dean Creative has produced in 2005.


July 2005 – Washington, DC – Dean Creative supplied new taglines and copywriting for an extensive brochure for ComputerCraft Corporation ¬– a leading government consulting firm. The sales brochure will specifically target a key government agency and customer of ComputerCraft, in an effort to win additional business from other divisions.


May 2005 – Annandale, VA – Dean Creative was tapped to create a new branding campaign for Environmental and Power Services – a leading HVAC & Electrical contractor. Starting from the ground up, Dean will manage the generation of a new corporate logo, tagline, stationery system, corporate brochure and website.


March 2005 – Baltimore, MD – Dean Creative partnered with S2 Design Lab to brand BTE Technologies – a Baltimore-area manufacturer of physical therapy equipment. Brian Dean wrote total of five corporate brochures: one general capabilities brochure and four specific product brochures.


January 2005 – Washington, DC – Dean Creative partnered with S2 Design Lab to create two corporate DVDs for Fundraising Manager ¬– a leading frozen foods distributor to fundraising groups. One video was a sales presentation for a trade conference. The second was a training video for staff and volunteers on product distribution.


Dean Creative is a boutique print and digital advertising agency in Los Angeles, CA with a satellite location in Washington, DC. The agency’s creative partners all have decades of experience in marketing and branding. Each member of the team is an independent freelancer, yet we all work together to serve clients more creatively and cost-effectively. Dean Creative serves clients on both coasts in entertainment, high-tech, healthcare, sports marketing, associations, nonprofits, and more. The founder is Brian Dean, freelance creative director and copywriter. The Co-owner is Peggy Kearns Dean, a senior copywriter, editor, and proofreader. Other partners include freelancers in brand strategy, graphic design, art direction, videography, web development, social media, and web marketing. Dean Creative began in spring 2000 by Brian Dean as a freelance copywriting service in Alexandria, VA (in metropolitan Washington, DC). Soon, Dean partnered with other freelancers to provide creative services to advertising agencies, design firms, businesses, and nonprofits that need senior creative support. In 2011, Dean Creative relocated to southern California. Today, the firm is based in Redondo Beach in the south bay of Los Angeles. Learn more at deancreative.com.

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