OBJECTIVE: Explain the merits of a new web service that helps people capture and preserve many of life’s special moments; motivate viewers to visit the website to learn more and enroll; and inspire people to live their lives in the present.
SOLUTION: Showcase a wonderful and inspiring moment from childhood that most parents would love to capture, describe vividly in their own words and safely preserve for future generations.
RESULTS: Our video truly resonated with our target audience and it led to a dramatic click-thru rate. Many first-time viewers gave feedback that the video brought tears to their eyes. Others reported that our video inspired them to document their moments and begin living life in the present.