WWII documentary | ad 1

OBJECTIVE:  Compel people to watch the Ken Burns documentary on WWI: a fresh perspective on war.

SOLUTION:  The film showed the impact WWII had on small town Americans plus soldiers overseas. As the writer / CD, I distinguished it from other war films by showing powerful, historic photos of citizens juxtaposed with war jargon. This quickly helps convey a powerful, emotional impact on both fronts.

EXECUTION:  “Grenade” features a candid photo of a grief-stricken mother receiving a telegram that her son has died at war.

COPY:  World War II was overwhelming for the home front—especially for a grief-stricken mother who just lost a son. This fall, join PBS for “The War,” a new documentary from acclaimed filmmaker Ken Burns. Series premiers Monday Sept. 4th at 8pm. Learn more at pbs.org/thewar.

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