OBJECTIVE: Compel people to watch the Ken Burns documentary on WWI: a fresh perspective on war.
SOLUTION: The film showed the impact WWII had on small town Americans plus soldiers overseas. As the writer / CD, I distinguished it from other war films by showing powerful, historic photos of citizens juxtaposed with war jargon. This quickly helps convey a powerful, emotional impact on both fronts.
EXECUTION: “Prisoner” features a worried wife and mother at home tuning in to the daily radio war bulletins aired by the US Government.
COPY: World War II had a gripping impact on the home front — especially for worried wives and mothers. This fall, join PBS for “The War,” a new documentary from acclaimed filmmaker Ken Burns. Series premiers Monday Sept. 4th at 8pm. Learn more at pbs.org/thewar.