WWII documentary | ad 3

OBJECTIVE:  Compel people to watch the Ken Burns documentary on WWI: a fresh perspective on war.

SOLUTION:  The film showed the impact WWII had on small town Americans plus soldiers overseas. As the writer / CD, I distinguished it from other war films by showing powerful, historic photos of citizens juxtaposed with war jargon. This quickly helps convey a powerful, emotional impact on both fronts.

EXECUTION:  “Prisoner” features a worried wife and mother at home tuning in to the daily radio war bulletins aired by the US Government.

COPY:  World War II had a gripping impact on the home front — especially for worried wives and mothers. This fall, join PBS for “The War,” a new documentary from acclaimed filmmaker Ken Burns. Series premiers Monday Sept. 4th at 8pm. Learn more at pbs.org/thewar.

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