OBJECTIVE: Grab attention in the competitive arts market of Washington, DC; convey the plot of the play; sell tickets
SOLUTION: Develop creative, memorable promotional materials for each play and place posters and postcards around DC. We invested time to read and research each play to understand the themes. Then we created many print pieces and web banners with the same concept, imagery, and copy.
EXECUTION: The major theme of the stage play Purge by Sofi Oksanen is redemption. The climactic scene is tragic, yet out of it comes new hope and the promise of a brighter future for the lead character’s child. We embodied that powerful idea on our poster.