CHALLENGE: Wrangle plenty of information from the client, and position BTE as experts in manufacturing high-tech physical therapy equipment.
SOLUTION: We shot original photography, interviewed the client and several therapists, and created a strong brand image that showcases their experience and technology.
EXECUTION: “Experience Technology” is a strong positioning that touts their niche. It also invites owners and directors of PT facilities to discover the proven benefits of BTE equipment. Now, with BTE, clinics can offer patients measurable results and a faster recovery.