Mobile: 571.216.5136   |   Email: Peggy@DeanCreative.com   |   LinkedIn: PeggyDean

Experience

2007—present

Los Angeles Freelance Writer Editor

DEAN CREATIVE – Los Angeles, CA & Washington, DC
  • Proofread, edit and rewrite long- and short-form reports, documents and collateral
  • Streamline the grammar and style of marketing communications pieces
  • Write and edit marketing copy for websites, brochures and print advertising
  • Generate headlines and visuals as well as collaborate on brand strategies
  • Create responsive emails, direct mail, press releases and annual reports
  • Collaborate with the creative director and art directors on creative concepts
  • Manage social media strategy and content from inception to daily updates
  • Test and improve the user experience (UX) of websites and microsites
  • Craft taglines, product names and event themes for a variety of industries
  • Build and maintain client relations with companies, nonprofits and associations

2007—2012

Public Relations and Marketing Manager (part time)

SCENA INTERNATIONAL THEATRE – Washington, DC
  • Wrote press releases, programs, direct mail, emails, and newsletters; coordinated print ads
  • Managed content / production of advertising, promotions, and website for brand consistency
  • 2007 – 2011: head planner for special events & fundraisers that supported integrated marketing
  • 2010 Recipient of the LOWT Offstage Award (“Offie”) for exceptional work behind-the-scenes

2010—2011

Marketing Manager

SHAKESPEARE THEATRE COMPANY – Washington, DC
  • Lead writer on all print advertising, online ads, direct mail, html emails, and brochures
  • Managed content and production of ads, promotions, and website for brand consistency
  • Planned and executed special events to support marketing campaigns for each production
  • Maintained a strict budget and media traffic calendar for all marketing and advertising

2004—2010

Events Planner and Recruiting Coordinator 

DAVIS WRIGHT TREMAINE, LLP – Washington, DC
  • Drafted / edited / proofread marketing materials for recruiting and online documents
  • Collaborated with the Marketing Specialist on communications, collateral, and conferences
  • Managed summer associate recruiting; organized in-depth orientations for new attorneys
  • Served as Lead Events Planner for events, holiday galas, and summer associate program

2001—2004

Administrative Assistant

COLE RAYWID & BRAVERMAN – Washington, DC
  • Edited and proofread documents, managed internal communications, and greeted clients

Summer 2001

Work Abroad International Exchange Program

METRO CAFÉ – Dublin, Ireland

Awards

Kessler-Roberts Award for Best Literary Analysis, M.A. thesis on Harold Pinter
“Off-Stage Award” for Outstanding Marketing in the Washington, DC theatre community

Skills

AP Style / grammar expert, Microsoft Office proficient, conceptual thinker and versatile writer

Government

Brochures, print ads, email marketing, websites, and social media for several Federal agencies

High-tech

Websites, email marketing, tag lines, collateral, brochures, print ads, and sales promotions for a variety of firms in e-commerce, IT, and web services.

Portfolio

deancreative.com/portfolio

Education

American University, Washington, DC

M.A. IN ENGLISH LITERATURE & WRITING – SUMMA CUM LAUDE

The Catholic University of America, Washington, DC

B.A. IN ENGLISH; MINOR IN ART HISTORY

Georgetown University – Washington, DC

ADVERTISING COPYWRITING COURSES, Center for Continuing & Professional Education

Oxford University – Keble College, Oxford, England

STUDY ABROAD PROGRAM

Clients

Los Angeles Freelance Writer Editor

ALCOHOL
Korbel Champagne Cellars
National Institute of Alcohol Recovery

 

ARTS & CULTURE
Shakespeare Theatre Company
SCENA Theatre

 

ASSOCIATIONS
American Society of Association Executives
The Endocrine Society

 

ENTERTAINMENT
CloudChaser Films
S2 Film & Video
Anchor Pictures

 

FINANCIAL
Capital Impact Partners
Nemea Security Services
Oxford Financial
Windsor Group – investment banking
GOVERNMENT
AFRH – Armed Forces Retirement Home
Centers for Medicare & Medicaid Services

 

HEALTH CARE
Dr. Roya Levi, DDS
Foxchase Cancer Center
Hanover Hospital
MedVisors – expert health advisors
Metropolitan Jewish Health System

 

HIGH-TECH
Green Cloud Consulting
Lucid Software
New Science Agency

 

NONPROFITS
Council of Korean Amerians
First Congregational United Church of Christ
PBS – Public Broadcasting System
Rebuilding Together
Ronald McDonald House (DC)

 

PUBLISHING
Dormont News
McArdle Printing
AAAS – Science Magazine
RETAIL
Steve Madden Shoes
Popcorn Indiana

 

SCIENCE / BIOTECHNOLOGY
American Board of Wound Management
CHEMetrics
Physics Today Magazine
Vexor Pepper Spray
ZARC International

 

SENIOR CARE
AFRH – Armed Forces Retirement Home
Washington Home & Community Hospices
Village-to-Village Network

 

TRAVEL & TOURISM
Aja Mountain Retreat
Argyle Country Club
Maison Biltmore

 

WEB COPY & SEO
Afrh.gov
Capitalimpact.org
MedVisors.net
Nemea.us
S2designlab.com