OBJECTIVE: Compel people to watch the Ken Burns documentary on WWI: a fresh perspective on war.
SOLUTION: The film showed the impact WWII had on small town Americans plus soldiers overseas. As the writer / CD, I distinguished it from other war films by showing powerful, historic photos of citizens juxtaposed with war jargon. This quickly helps convey a powerful, emotional impact on both fronts.
EXECUTION: “Surrender” features the famous, iconic photo of a sailor, who just returned from war, kissing the first girl he could find in Times Square, NYC.
COPY: World War II truly unified the home front — and, ultimately, young lovers separated by a greater cause. This fall, join PBS for “The War,” a new documentary from acclaimed filmmaker Ken Burns. Series premiers Monday Sept. 4th at 8pm. Learn more at pbs.org/thewar.