OBJECTIVE: Develop a healthcare member kit for new customers that houses plenty of useful information. Ensure that the tone and content tie in directly with the established brand identity that we helped create.
SOLUTION: We wrote copy in this healthcare member kit for aging healthcare consumers and their adult children. We also wrote various pages just for doctors and healthcare professionals, too. We explained succinctly how this great service benefits people and how it can ensure accuracy and quality healthcare.
EXECUTION: Like the website, this healthcare member kit is clean and creative. It includes concise copy with helpful information such as a welcome letter, a senior healthcare checklist, and a Q&A page. The succinct and useful copy helped minimize excessive phone calls to clarify information.
RESULTS: The brand was launched successfully. Also, the business has seen a positive, steady increase in membership enrollment. This is an achievement today given the escalating costs of healthcare.