OBJECTIVE: Develop ads that position The Church as a unique drinking and dining destination for locals and tourists alike.
SOLUTION: Do in-depth research on the brewery with extensive sampling. Tap into our collective Catholic guilt. Then, feature the most unique aspects of The Church and its interesting brewing process.
RESULTS: Our on-site research increased beer sales. Creative development took place at the bar, next to the confessional, which also led to a notable increase in sales.
COPY: Forgive us for boasting. But, a visit to The Church Brew Works is quite a religious experience. Our unique brewpub is housed in an historic 1902 Catholic Church. It’s been splendidly restored to its former glory, right down to the European-style stained glass. Our heavenly brews are sure to get people talking, too. They’re handcrafted in the ancient traditions to tempt your palate. So come on….live a little. This is one experience in life you shouldn’t miss. Besides, you can always pay a visit to our confessional. It’s right behind the bar.