OBJECTIVE: Develop ads that position The Church as a unique drinking and dining destination for locals and tourists alike.
SOLUTION: Do in-depth research on the brewery with extensive sampling. Tap into our collective Catholic guilt. Then, feature the most unique aspects of The Church and its interesting brewing process.
RESULTS: Our on-site research increased beer sales. Creative development took place at the bar, next to the confessional, which also led to a notable increase in sales.
COPY: Forget wafers and wine. At our church, you’ll enjoy beer. Heavenly beer. The Church Brew Works is housed in an historic 1902 Catholic Church—splendidly restored to its former glory. And our microbrews are just as inspiring, handcrafted in the ancient traditions to tempt your palate. But we can’t take all the credit. The monks started it all centuries ago. We just picked up where they left off. So, become a faithful patron of The Church. Because if you’re drinking Bud®, rest assured, we can save you.