Carnegie Mellon University, Pittsburgh, PA
B.A. IN PROFESSIONAL WRITING; Minor in Drama
DC & LA Freelance Copywriter, Producer & Creative Director
DEAN CREATIVE – Los Angeles, CA
Now delivering creative concepts, persuasive copy, strategic marketing, meticulous editing in traditional and digital media. Also supervising web development and graphic design for integrated campaigns. Currently serving a diverse client roster that includes a range of agencies, businesses, nonprofits and startups. Creative work includes consumer, retail and Business-to-Business (B2B). Projects include extensive brand development, video / broadcast production and effective web copy and SEO.
EXPERTISE: Helping clients identify and articulate their most powerful benefits via strong partnership, strategic positioning, creative concepts, brand development and exceptional copywriting services.
SKILLS: Directing video / audio productions, coaching and directing talent, conceptual thinking, collaborating with designers / art directors, presenting to clients, WordPress web development, eBook content and design plus long-form editing.
ACHIEVEMENTS: Tripling attendance for an international theatre via new branding and bold marketing. Increasing residency 20% at a top veterans retirement home by invigorating the brand identity, website, advertising, PR, brochures and a marketing kit. Supervising many B2B, high-tech and healthcare marketing campaigns from initial concept to final completion. Directing graphic designers, photographers, printers and videographers to create successful campaigns. Consulting a range of startups on business development and brand identity plus creating a suite of marketing materials to help them win customers and grow.
MARC USA – Pittsburgh, PA
Responsible for a high volume of smart concepts, creative copy, project management and selling work to clients for seven accounts. Contributed to weekly marketing strategy sessions for clients and pitches. Retail and consumer accounts on our client-focused team: Bryant Heating and Cooling, FirstMerit Bank, PPG Industries, the Carnegie Museum of Natural History, ServiStar Hardware and the Pittsburgh Pirates.
Vice President / Creative Director
CARROLL ADVERTISING – Pittsburgh, PA
Supervised the entire creative product and helped craft the strategic positioning of our many brands. Managed a department of five people including art directors, copywriters, and a procuction manager. Led all creative presentations to our consumer and retail clients. Co-authored / edited marketing plans. Wrote award-winning advertising campaigns and produced all radio & TV spots plus corporate videos. Maximized billable creative hours by establishing a new system to estimate projects. Generated strong results for AT&T Wireless, Vocelli Pizza, Pitt Ohio Express, Sharon Regional Health System, and PA Fashions. During my tenure, the agency won awards in all media, the staff doubled and annual billings tripled.
MARCUS ADVERTISING, INC. – Cleveland, OH
Wrote consumer, B-to-B, and retail copy in a fast-paced environment. Honed my ability to write copy in a variety of voices for diverse brands. The work entailed national print ads, radio and TV spots, direct mail, FSIs, marketing kits and audiotapes. Account work included the Cleveland Browns, the Cleveland Indians, Kelly-Springfield Tire Company, National City Bank, The Ohio Lottery and Pizza Hut.
GRISWOLD / ROSS ROY – Cleveland, OH
Wrote consumer and B-to-B copy for print, radio, sales promotion and TV. National blue chip clients included Arby’s, Moen Faucets, Royal Appliance (Dirt Devil vacuums), FoodSavers, The Sherwin-Williams Company (Dutch Boy & Martin-Senour Paints), American Electric Power and Union Electric.
Pittsburgh & LA Freelance Copywriter
DELLA FEMINA, McNAMEE – NYC, NY / Los Angeles, CA / Pittsburgh, PA
Wrote consumer and B-to-B copywriting for print, sales promotion, outdoor, radio, and TV. National accounts included McDonald’s, ALCOA, Taster’s Choice, Stouffer’s Frozen Entrees, Lean Cuisine, Filmet Laboratories and DAP Caulking.
Silver & Bronze Tellys, District II Addys, Pittsburgh Addys, Columbus Addys, Washington, DC Addys, 3 National Communicator Awards, Printing Industry Association (Best of Show + Best of Category), CSCA/Cleveland and the Pittsburgh A.I.R. Awards (Best Radio Spot + Best Performance: 1996 and 1997).
WordPress proficient, Microsoft Word expert, team leader, effective presenter and acting coach.
Brochures, print ads, email marketing, radio spots, websites and social media for many agencies such as the Armed Forces Retirement Home, US Department of Health and Human Services, US Air Force Reserve, US Navy / US Marine Corps, Centers for Medicare & Medicaid Services and the Federal Trade Commission.
Branding, collateral, email marketing, print ads, promotions, radio spots, and tag lines for a variety of e-commerce, web, ISP, IT and system integration firms.
ARTS & CULTURE
Carnegie Museum of Natural History
Memphis Brooks Museum of Art
Pittsburgh Opera Foundation
National Institute of Alcohol Recovery
The Church Brew Works
American Bankers Association
ASAE – American Society of Association Executives
Personal Communications Industry Assoc.
SnowSports Industries of America
The Associated Press
The Endocrine Society
Burgunder Dodge Group
Kelly-Springfield Tire Company
Ohio Oldsmobile Dealers Association
Precision Tune Auto Care
Jordan Design Build Group
Tower Davis Electric
American Electric Power
Duquesne Light, Inc.
Glen Echo Park
PBS – Public Broadcasting System
The Ohio Lottery
US Trotters Association
Bank One Corp. – credit cards
Citizens National Bank
Gold in Wealth
National City Bank
StarWalker Investment Group
US Airways Federal Credit Union
Windsor Group – investment banking
Pogo Online Games
Centers for Medicare & Medicaid Services
Customs & Border Protection
DC Water & Sewer Authority
Federal Trade Commission
GSA – General Services Administration
National Institute of Allergy & Infectious Diseases
NIH – National Institutes of Health
US Air Force Reserve
BTE – Baltimore Therapeutic Equipment
Doctors Community Hospital
Levitra – Bayer / GlaxoSmithKline
Rite Aid Corporation
Sharon Regional Health System
Trumbull Memorial Hospital
University of Pittsburgh Medical Center
Green Cloud Consulting
Nemea Security Services
Network Solutions, Inc.
OE Enterprise Solutions
California University of PA
Carnegie Mellon University
The George Washington University
84 Lumber Company
Bryant Heating & Cooling
Channellock Tools, Inc.
Anchor Hocking – glassware
Dirt Devil – vacuums
J.C. Licht Co.
Trusted Choice – IIAA
The Novick Group
Mount Vernon Estate & Gardens
Pittsburgh Opera Foundation
Ronald McDonald House
BBB Wise Giving Alliance
Blue Diamond Almonds
Nut Thins Crackers
Star Spangled Ice Cream
Stouffer’s Frozen Entrees
Taster’s Choice Coffee
PAINTS & COATINGS
Dutch Boy Paints
Olympic Paints & Stains
PPG Industries – Fiberglass
The Sherwin-Williams Co.
The Center for Individual Freedom
Army Times Publishing
AAAS – Science Magazine
QUICK SERVE RESTAURANTS
Chesapeake Bagel Bakery
Great American Bagel
Vocelli (f.k.a. Pizza Outlet)
Charles E. Smith
Grady Management, Inc.
Guardian Realty Investors
Kevin Beall, Agent / Broker
Toll Brothers, Inc.
Valcourt Building Services
WesTech Office Park
SCIENCE & BIOTECHNOLOGY
American Assoc. for the Advancement of Science
Allergy & Asthma Network
American Association for Cancer Research
American Institute of Physics
ASPEN – American Society for Parenteral & Enteral Nutrition
The Endocrine Society
AFRH – Armed Forces Retirement Home
Capital Impact Partners
Orchard Ridge Retirement Home
Washington Home & Community Hospices
Innovative Designs, Inc.
National Geographic ADVENTURE
Quantum Sail Design Group
The Cleveland Indians
The Cleveland Lumberjacks (IHL)
The Pittsburgh Pirates
US Trotters Association
LCN Wireless Broadband
XM Satellite Radio
TRAVEL & TOURISM
Aja Malibu Mountain Retreat
Argyle Country Club
Cleveland Convention & Visitors Bureau
Columbus Convention & Visitors Bureau
Hampton Convention & Visitors Bureau
Pittsburgh Downtown Partnership
TravelCenters of America
Decision Path Consulting
© Brian Dean – LA freelance copywriter and producer