Mobile: 703.217.9007   |   Email: Brian@DeanCreative.com   |   LinkedIn: DeanCreative

Education

Carnegie Mellon University, Pittsburgh, PA

B.A. IN PROFESSIONAL WRITING; Minor in Drama

Experience

2000—present

DC & LA Freelance Copywriter, Producer & Creative Director

DEAN CREATIVE – Los Angeles, CA

Now delivering creative concepts, persuasive copy, strategic marketing, meticulous editing in traditional and digital media. Also supervising web development and graphic design for integrated campaigns. Currently serving a diverse client roster that includes a range of agencies, businesses, nonprofits and startups. Creative work includes consumer, retail and Business-to-Business (B2B). Projects include extensive brand development, video / broadcast production and effective web copy and SEO.
EXPERTISE:  Helping clients identify and articulate their most powerful benefits via strong partnership, strategic positioning, creative concepts, brand development and exceptional copywriting services.
SKILLS:  Directing video / audio productions, coaching and directing talent, conceptual thinking, collaborating with designers / art directors, presenting to clients, WordPress web development, eBook content and design plus long-form editing.
ACHIEVEMENTS:  Tripling attendance for an international theatre via new branding and bold marketing. Increasing residency 20% at a top veterans retirement home by invigorating the brand identity, website, advertising, PR, brochures and a marketing kit. Supervising many B2B, high-tech and healthcare marketing campaigns from initial concept to final completion. Directing graphic designers, photographers, printers and videographers to create successful campaigns. Consulting a range of startups on business development and brand identity plus creating a suite of marketing materials to help them win customers and grow.
1998—2000

Senior Copywriter

MARC USA – Pittsburgh, PA

Responsible for a high volume of smart concepts, creative copy, project management and selling work to clients for seven accounts. Contributed to weekly marketing strategy sessions for clients and pitches. Retail and consumer accounts on our client-focused team: Bryant Heating and Cooling, FirstMerit Bank, PPG Industries, the Carnegie Museum of Natural History, ServiStar Hardware and the Pittsburgh Pirates.
1994—1998

Vice President / Creative Director

CARROLL ADVERTISING – Pittsburgh, PA

Supervised the entire creative product and helped craft the strategic positioning of our many brands. Managed a department of five people including art directors, copywriters, and a procuction manager. Led all creative presentations to our consumer and retail clients. Co-authored / edited marketing plans. Wrote award-winning advertising campaigns and produced all radio & TV spots plus corporate videos. Maximized billable creative hours by establishing a new system to estimate projects. Generated strong results for AT&T Wireless, Vocelli Pizza, Pitt Ohio Express, Sharon Regional Health System, and PA Fashions. During my tenure, the agency won awards in all media, the staff doubled and annual billings tripled.
1992—1994

Copywriter

MARCUS ADVERTISING, INC. – Cleveland, OH

Wrote consumer, B-to-B, and retail copy in a fast-paced environment. Honed my ability to write copy in a variety of voices for diverse brands. The work entailed national print ads, radio and TV spots, direct mail, FSIs, marketing kits and audiotapes. Account work included the Cleveland Browns, the Cleveland Indians, Kelly-Springfield Tire Company, National City Bank, The Ohio Lottery and Pizza Hut.
1990—1992

Copywriter

GRISWOLD / ROSS ROY – Cleveland, OH

Wrote consumer and B-to-B copy for print, radio, sales promotion and TV. National blue chip clients included Arby’s, Moen Faucets, Royal Appliance (Dirt Devil vacuums), FoodSavers, The Sherwin-Williams Company (Dutch Boy & Martin-Senour Paints), American Electric Power and Union Electric.
1989—1992

Pittsburgh & LA Freelance Copywriter

DELLA FEMINA, McNAMEE – NYC, NY / Los Angeles, CA / Pittsburgh, PA

Wrote consumer and B-to-B copywriting for print, sales promotion, outdoor, radio, and TV. National accounts included McDonald’s, ALCOA, Taster’s Choice, Stouffer’s Frozen Entrees, Lean Cuisine, Filmet Laboratories and DAP Caulking.

Awards

Silver & Bronze Tellys, District II Addys, Pittsburgh Addys, Columbus Addys, Washington, DC Addys, 3 National Communicator Awards, Printing Industry Association (Best of Show + Best of Category), CSCA/Cleveland and the Pittsburgh A.I.R. Awards (Best Radio Spot + Best Performance: 1996 and 1997).

Skills

WordPress proficient, Microsoft Word expert, team leader, effective presenter and acting coach.

Government

Brochures, print ads, email marketing, radio spots, websites and social media for many agencies such as the Armed Forces Retirement Home, US Department of Health and Human Services, US Air Force Reserve, US Navy / US Marine Corps, Centers for Medicare & Medicaid Services and the Federal Trade Commission.

High Tech

Branding, collateral, email marketing, print ads, promotions, radio spots, and tag lines for a variety of e-commerce, web, ISP, IT and system integration firms.

Portfolio

Clients

ARTS & CULTURE
Carnegie Museum of Natural History
Memphis Brooks Museum of Art
Pittsburgh Opera Foundation
SCENA Theatre

 

 ALCOHOL
National Institute of Alcohol Recovery
The Church Brew Works
Chrysalis Vineyards

 

ASSOCIATIONS
American Bankers Association
ASAE – American Society of Association Executives
Personal Communications Industry Assoc.
SnowSports Industries of America
The Associated Press
The Endocrine Society

 

AUTOMOTIVE
Burgunder Dodge Group
Dayton Tire
Firestone Tire
Kelly-Springfield Tire Company
Ohio Oldsmobile Dealers Association
Precision Tune Auto Care

 

CONSTRUCTION
Jordan Design Build Group
JGM Construction
Schaefer Construction
Tower Davis Electric

 

ENERGY
American Electric Power
Duquesne Light, Inc.
Equitable Energy
PowerTrust.com
Shipley Energy
Solena Group

 

ENTERTAINMENT
CloudChaser Films
DC Lottery
Glen Echo Park
PBS – Public Broadcasting System
Scena Theatre
The Ohio Lottery
US Trotters Association
Wheeling Downs

 

FINANCIAL
Bank One Corp. – credit cards
Citizens National Bank
FirstMerit Bank
Gold in Wealth
National City Bank
PNC Bank
StarWalker Investment Group
US Airways Federal Credit Union
Windsor Group – investment banking

 

GAMING
EA Sports
Pogo Online Games

 

GOVERNMENT
Centers for Medicare & Medicaid Services
Customs & Border Protection
DC Water & Sewer Authority
Federal Trade Commission
GSA – General Services Administration
National Institute of Allergy & Infectious Diseases
NIH – National Institutes of Health
US Air Force Reserve
HEALTH CARE
BTE – Baltimore Therapeutic Equipment
Doctors Community Hospital
Hanover Hospital
Levitra – Bayer / GlaxoSmithKline
MedVisors
Rite Aid Corporation
Sharon Regional Health System
Trumbull Memorial Hospital
University of Pittsburgh Medical Center

 

HIGH TECH
Digital Paper
FedCenter.com
Green Cloud Consulting
Nemea Security Services
Network Solutions, Inc.
OE Enterprise Solutions
Riverbed Technologies
WorldWeb.net

 

HIGHER EDUCATION
California University of PA
Carnegie Mellon University
Geneva College
The George Washington University

 

HOME IMPROVEMENT
84 Lumber Company
Bryant Heating & Cooling
Channellock Tools, Inc.
Mohawk Carpet
Servistar Hardware
True Temper
Windows Unlimited

 

HOUSEWARES
Anchor Hocking – glassware
Dirt Devil – vacuums
FoodSavers
J.C. Licht Co.
Moen Faucets
Royal Appliance

 

INSURANCE
AmeriGroup
HealthExtras
Trusted Choice – IIAA
The Novick Group

 

NONPROFITS
Mount Vernon Estate & Gardens
Pittsburgh Opera Foundation
Rebuilding Together
Ronald McDonald House
BBB Wise Giving Alliance

 

PACKAGED GOODS
Arnold Bread
Blue Diamond Almonds
Nut Thins Crackers
Star Spangled Ice Cream
Stouffer’s Frozen Entrees
Taster’s Choice Coffee

 

PAINTS & COATINGS
Dutch Boy Paints
Martin-Senour Paints
Olympic Paints & Stains
Pittsburgh Paints
PPG Industries – Fiberglass
The Sherwin-Williams Co.

 

POLITICAL
The Center for Individual Freedom

 

PUBLISHING
Army Times Publishing
McArdle Printing
AAAS – Science Magazine
QUICK SERVE RESTAURANTS
Arby’s
Chesapeake Bagel Bakery
Domino’s Pizza
Great American Bagel
McDonald’s
Pizza Hut
Vocelli (f.k.a. Pizza Outlet)

 

REAL ESTATE
Alliance Title
Charles E. Smith
Grady Management, Inc.
Guardian Realty Investors
Kevin Beall, Agent / Broker
KSI Management
RealGrade.Com
Toll Brothers, Inc.
Valcourt Building Services
WesTech Office Park

 

SCIENCE & BIOTECHNOLOGY
American Assoc. for the Advancement of Science
Allergy & Asthma Network
American Association for Cancer Research
American Institute of Physics
ASPEN – American Society for Parenteral & Enteral Nutrition
CHEMetrics
Magellan Biosciences
The Endocrine Society
ZARC International

 

SENIOR CARE
AFRH – Armed Forces Retirement Home
Capital Impact Partners
Orchard Ridge Retirement Home
Washington Home & Community Hospices
Village-to-Village Network

 

SPORTS MARKETING
Innovative Designs, Inc.
National Geographic ADVENTURE
Quantum Sail Design Group
The Cleveland Indians
The Cleveland Lumberjacks (IHL)
The Pittsburgh Pirates
US Trotters Association

 

TELECOMMUNICATIONS
American Paging
AT&T Wireless
Bennett Communications
LCN Wireless Broadband
Net2000 Communications
Westinghouse Communications
XM Satellite Radio

 

TRAVEL & TOURISM
Aja Malibu Mountain Retreat
Argyle Country Club
Cleveland Convention & Visitors Bureau
Columbus Convention & Visitors Bureau
Hampton Convention & Visitors Bureau
Pittsburgh Downtown Partnership
TravelCenters of America

 

WEBSITES
AFRH.gov
BenComm.com
Center4OE.com
CouncilKA.org
Decision Path Consulting
GrnCloud.net
IDIgear.com
Nemea.us
S2designlab.com
SkimmerLid.com

© Brian Dean – LA freelance copywriter and producer