December 2005 – Washington, DC – Dean Creative was hired to write, design and produce the annual report for the Armed Forces Retirement Home (AFRH). The report theme is: “The Strength to Endure.” The book honors the resiliency of the Home’s Gulfport, MS residents the wake of Hurricane Katrina. And it salutes the fortitude of DC residents who endured tornado-like summer storms and welcomed the Gulfport refugees who were transferred here.
November 2003 – Washington, DC – Dean Creative generated copy and creative concepts in a variety of projects for the American Psychological Association (APA). Creative elements included several ads, a pocket brochure with a variety of custom inserts, and a comprehensive direct mail campaign. Brian has experience writing for a wide variety of associations and trade organizations including the AMA, ASAE, API, and the AP.
April 2002 – Alexandria, VA – Dean Creative partnered with area ad agency Williams Whittle Associates to create a national campaign for Precision Tune Auto Care (PTAC). This highly visible work includes 5 TV spots, 9 radio spots, a range of print ads, outdoor, and FSIs. This is the first major advertising push from PTAC in many years. The campaign features the adventures of Precision Man – a half man / half machine who rescues stranded motorists in many of humorous situations. The television spots have modern animation. And the radio campaign has many colorful character voices. Copywriter Brian Dean performed a…
November 2001 – Alexandria, VA – Dean Creative wrote and produced a national advertising campaign for “Trusted Choice” – the new insurance brand of the Independent Insurance Agents of America. The new creative work features animation set to an audio track of colorful consumers of insurance and fun sound effects. The corresponding radio campaign leverages the audio tracks from television for even more synergy. Dean partnered with ad agency Williams Whittle Associates to create the campaign.