December 2004 – Washington, DC – Dean Creative crafted a new strategic positioning and brochure for Potowmack Landing restaurant in Alexandria, VA. The new theme: Potowmack Landing. Where your senses soar. This idea leveraged the restaurant’s key waterfront location and expansive view of the Potomac River, the ambience of airplanes landing and taking off from Reagan National Airport, as well as the delectable sight and aroma of fine food served at the restaurant.
November 2000 – Alexandria, VA – Freelance copywriter Brian Dean is writing a radio and print campaign for Doctors Hospital in Washington, DC. Brian has extensive health care experience including Sharon Regional Health System, University of Pittsburgh Medical Center, and Trumbull Memorial Hospital.